Neil Ward commenced operating his business in 1994 after an eight year stint as Publicity Manager with the Adelaide Festival Centre Trust. In 1985 he completed a BA in Communication Studies. Neil is one of Adelaide's leading arts and entertainment publicists with more than 21 years experience in the industry. During this time he worked on most of the major musical and theatrical productions that have toured to Adelaide.  As well, he has worked with the publicity teams on five Adelaide Festivals, the Adelaide Festival of Ideas since its inception, and on numerous other Festival and Fringe events, as well as exhibitions, book and product launches.

Angela Tolley is a director of Neil Ward Publicity and also currently Publicity Director with SA independent publishing company Wakefield Press. From time to time she collaborates with Neil on projects of mutual relevance. Angela has a Bachelor of Arts in Communication Studies, majoring in film and drama, and has worked in publicity and programming in the arts for the past 27 years. From 1993–1996 she was Publications Coordinator at the University of SA. From 1983–1991 Angela worked with the SA Film and Video Centre, a subsidiary of the SA Film Corporation. During that time she ran training workshops for the Australian Film, Television and Radio School.